Såm is a cimbrian word that means seed. It is a tool of visual exploration of the Lessinia mountains, the pre-alpine region surrounding Verona. Såm invites artists that work with pitctures to better understand, promote and reinvent a place rich in history, traditions and unique geographical features. Studio Creta created the brand identity for Såm. The textures of the Lessinia environment become the distinctive and dynamic element of the identity.

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