Brutal 3

Visual identity, website and merchandising for Brutal Magazine, an independent magazine based in New York City. Brutal melts together fashion and food, creating a unique binomial between the beautiful and the weird. Starting from Circular typeface, designed by Laurenz Brunner in 2013, we created a minimal and versatile logotype, easily applicable on different formats.

Strong, elegant and dynamic, it answers the creative brief of presenting Brutal as a bold and contemporary project.

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